The Associate degree in Entrepreneurship trains students to be both self-employed business owners and entrepreneurial managers/assistant managers in a multi-channel SME or retail organisation. Business management within a broader framework is key in both cases. Graduates are practical individuals who can carry out the various tactical and operational elements of running a business. With this regard, market focus and operational management, personal effectiveness and leadership are important qualities. A graduate of the Associate degree in Entrepreneurship is proactive, alert to new developments in the market, able to apply strategic policy through concrete action on the shop floor, capable of providing leadership to a small team, result-oriented and unafraid to take action.
Alumni with an Associate degree are firmly grounded in real-world practice, use their head to maintain a clear view, and bring people and resources together in order to connect thinking with doing.
Graduates hold different positions in diverse sectors. Some graduates work as managers/assistant managers in the wider SME branch, or more specifically, within retail companies. Others found companies of their own, even before finishing the degree programme. Such businesses are unfailingly characterised by a strong focus on the consumer.