Competency 1: Analysis and target audience
The student understands the content issue and identifies the organization, the target audience, and relevant market developments. The student uses the provided models, theories, and techniques and ensures reliable information. The student translates this information into appropriate design criteria for application in a professional context.
Competency 2: Planning and Organization
The student creates a realistic and structured plan for the implementation of a content product, event, or activity. To do this, the student uses relevant theories and tools and gathers relevant information about the target audience, measurable objectives, required budget, and required time.
Based on this, the student plans, coordinates, and manages all activities and steps necessary for implementation. This includes defining tasks, assigning responsibilities, setting deadlines, and ensuring efficient collaboration with all stakeholders.
Competency 3: Creation and Publication
The student knows relevant creation, design, and graphic theories, tools, established design criteria, and media channels. The student applies this knowledge to develop concepts that align with the needs and expectations of the organization and the target audience. The student elaborates the concepts, using relevant knowledge, into content.
Competency 4: Evaluation and Optimization
The student tests both concepts and content using relevant theories and tools. The student analyzes the collected information and translates it into relevant insights. Using these insights, the student optimizes the concept and/or content. This process is repeated until the concept or content is optimal.
Competency 5: Personal and Professional Development.
The student develops a professional identity by being aware of their knowledge, skills, qualities, and development points, and by actively using feedback for personal growth. The student sees opportunities, shows initiative, is decisive, and shares creative ideas. The student demonstrates these qualities in communication with fellow students, teachers, and within an organization. The student is flexible in changing environments, collaborates effectively, listens to different perspectives, and communicates purposefully.