Course: Marketing 1 credits: 3
- Course code
- BKVP93MKT1
- Name
- Marketing 1
- Study year
- 2020-2021
- ECTS credits
- 3
- Language
- Dutch, with parts in English
- Coordinator
- CONVERSIE
- Modes of delivery
-
- Lecture
- Tutorial
- Assessments
-
- Marketing - Computer, organised by STAD examinations
Learning outcomes
LO1: The student demonstrates understanding of the marketing mix
LO2: The student names and describes the components of internal and external environment of an organization
LO3: The student understands and gives examples of the segmentation and positioning strategy of an organization
LO4: The student demonstrates understanding of the theory behind buying behavior of consumers and companies
LO5: The student identifies possible communication strategies of an organization
LO2: The student names and describes the components of internal and external environment of an organization
LO3: The student understands and gives examples of the segmentation and positioning strategy of an organization
LO4: The student demonstrates understanding of the theory behind buying behavior of consumers and companies
LO5: The student identifies possible communication strategies of an organization
Content
This course is an introductory course to core principles of Marketing. The course is designed for first year students with focus on foundational topics such as internal and external environment (macro and meso), marketing mix, marketing objectives and strategies. The course will allow students to develop a solid understanding into key components that lead to a successful marketing strategy of an organization. The course will also provide opportunities to learn from case studies of successful companies and their effective marketing strategies. Students will also look at the online environment and how it differs from traditional buying behavior of consumers.
Included in programme(s)
School(s)
- School of Business Management