Course: Marketing credits: 3
- Course code
- IFVB18DNSMKT
- Name
- Marketing
- Study year
- 2020-2021
- ECTS credits
- 3
- Language
- Dutch, with parts in English
- Coordinator
- L.H.M. van Rijn
- Modes of delivery
-
- Tutorial
- Assessments
-
- Marketing - Computer, organised by STAD examinations
Learning outcomes
Main learning outcome
Interprets the business model from a marketing perspective.
The student:
Interprets the business model from a marketing perspective.
The student:
- explains and gives examples of and accompanying a marketing strategy
- explains and gives examples of the internal and external environment of an organisation
- derives a strategy from the environmental analysis
- gives examples of the segmentation and positioning strategy of an organisation, including personas
- understands, explains and gives examples of the marketing mix (services, online)
- explains the theory of a Business Model Canvas
Content
The Marketing seminars provide the theoretical background to the Business Model Canvas. In the seminars, the topics include an explanation of the model, personas and the marketing mix (the concept).
The seminars support the project and help prepare for the exam (open questions).
The seminars support the project and help prepare for the exam (open questions).
Included in programme(s)
School(s)
- Institute of Future Environments