Course: Dot, dot, dot Marketing credits: 5

Course code
CIVB24DDD
Name
Dot, dot, dot Marketing
Study year
2026-2027
ECTS credits
5
Language
English
Coordinator
M.B. Burakowska
Modes of delivery
  • Tutorial
Assessments
  • Dot, dot, dot Marketing - Other assessment

Learning outcomes

Learning Outcomes
After completing this course the student is able to:
  • deepen knowledge in a specific marketing domain
  • produce academic content on the chosen marketing topic
  • present and communicate insights to peers in an engaging and structured way
  • reflect on and evaluate personal learnings from the course

 

Content

Content
In this course, you focus on a self-selected area of marketing to deepen your understanding and develop expertise. The first week introduces various topics to spark creativity. Afterwards, you choose a topic (“fill in the dots…”) and conduct independent research, including finding an expert on the chosen topic and interviewing them. You will produce an insightful output and share key findings with the class through a presentation or other suitable communication format. The format of the course combines workshop moments with individual consultations.

Literature/study materials
See Brightspace or intranet.

 

Included in programme(s)

School(s)

  • Entrepreneurship, Communication & Marketing
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