Course: Innovation Lab credits: 5
- Course code
- CIVB24INL
- Name
- Innovation Lab
- Study year
- 2026-2027
- ECTS credits
- 5
- Language
- English
- Coordinator
- H.C. Kooi
- Modes of delivery
-
- Tutorial
- Assessments
-
- Innovation Lab - Other assessment
Learning outcomes
Learning Outcomes
After completing this course the student is able to:
After completing this course the student is able to:
- behave professionally within a project group and demonstrate professional attitude and behavior toward clients
- develop a professional marketing solution, including strategic, tactical, or operational product elements depending on the client assignment
- create and manage a project planning in consultation with the Innovation Lab client, aligned with the chosen marketing solution
Content
Content:
In one intensive week, you will work in a group on solving a marketing issue for a real life client from the north of the Netherlands. You will meet the client at the beginning of the week, visit the company and at the end of the week present your groups solution to the client.
Leading in this project is the need of the client. If your client is happy, with your solution, then your had a successful Innovation Lab week
The intensive week takes place in P3. In P4, you will report on the development you have made on a self-chosen professional skill.
Literature/study materials
See Brightspace or intranet.
In one intensive week, you will work in a group on solving a marketing issue for a real life client from the north of the Netherlands. You will meet the client at the beginning of the week, visit the company and at the end of the week present your groups solution to the client.
Leading in this project is the need of the client. If your client is happy, with your solution, then your had a successful Innovation Lab week
The intensive week takes place in P3. In P4, you will report on the development you have made on a self-chosen professional skill.
Literature/study materials
See Brightspace or intranet.
Included in programme(s)
School(s)
- Entrepreneurship, Communication & Marketing