Course: Integrated Project Assignment 5 credits: 5

Course code
CIVB25IPA5
Name
Integrated Project Assignment 5
Study year
2026-2027
ECTS credits
5
Language
English
Coordinator
J. Jager
Modes of delivery
  • Tutorial
Assessments
  • Integrated Project Assignment 5 - Other assessment

Learning outcomes

Learning Outcomes
After completing this course the student is able to:
  • write a critical literature review by sourcing and evaluating relevant academic and industry literature
  • develop a research proposal, including research questions linked to relevant theoretical models of consumer behaviour
  • design a survey ensuring ethical data collection, compliance with privacy regulations such as GDPR, and academic integrity when using AI tools
  • analyze collected data using correct statistical analyses suitable for the research questions and type of data available
  • write a professional business report presenting quantitative data with clear graphs and tables, interpreting the results correctly, and translating findings into practical business recommendations using the correct APA style and BCE guidelines

Content

Content
In this course, you work in teams to conduct consumer research to address a real business issue. You design a survey, gather data from the target audience, and analyze results using industry-standard tools. You present insights in a professional business report with clear graphs and tables. Finally, you translate findings into practical, data-driven recommendations and solutions.

Literature/study materials
See Brightspace or intranet.

 

Included in programme(s)

School(s)

  • Entrepreneurship, Communication & Marketing
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