Course: Quantitative Research Skills credits: 5
- Course code
- CIVB25QRS
- Name
- Quantitative Research Skills
- Study year
- 2026-2027
- ECTS credits
- 5
- Language
- English
- Coordinator
- R. Zach
- Modes of delivery
-
- Tutorial
- Assessments
-
- Quantitative Research Skills - Assignment - Other assessment
- Quantitative Research Skills - Theory - Computer, organised by STAD examinations
Learning outcomes
Learning Outcomes
After completing this course the student is able to:
After completing this course the student is able to:
- understand how marketing business problems can be solved by means of quantitative research
- understand statistical concepts that underlie quantitative research methods
- select and execute various inferential statistical tests according to the steps of the testing procedure
- analyze and visualize data in Excel to provide descriptive and inferential statistics
- interpret data to provide conclusions to a research question originating from a marketing business problem or objective
- present results of a quantitative research study in a clear and professional manner
Content
Content
This course equips students with the knowledge and skills to address marketing business problems using quantitative research methods. You will develop a deep understanding of statistical concepts and techniques and learn how to apply these tools to analyze and interpret data effectively.
Through hands-on experience with data analysis tools, you will learn to execute appropriate statistical tests, interpret data, and present findings in a clear, professional manner. The course emphasizes practical application, enabling you to make data-driven decisions in real business contexts.
Literature/study materials
See Brightspace or intranet.
This course equips students with the knowledge and skills to address marketing business problems using quantitative research methods. You will develop a deep understanding of statistical concepts and techniques and learn how to apply these tools to analyze and interpret data effectively.
Through hands-on experience with data analysis tools, you will learn to execute appropriate statistical tests, interpret data, and present findings in a clear, professional manner. The course emphasizes practical application, enabling you to make data-driven decisions in real business contexts.
Literature/study materials
See Brightspace or intranet.
Included in programme(s)
School(s)
- Entrepreneurship, Communication & Marketing