Course: Start Document credits: 3

Course code
CIVB26DOC
Name
Start Document
Study year
2026-2027
ECTS credits
3
Language
English
Coordinator
C. Mesegué Terradas
Modes of delivery
  • Action learning
  • Assignment
  • Individual supervision
  • International work placement
  • Practical / Training
  • Problem-based learning
  • Project-based learning
  • Work placement
Assessments
  • Start Document - Other assessment

Learning outcomes

Upon successful completion of this course, the student is able to:
  1. Describe and analyse the internal organisation, products/services, customers and competitors of the work placement company  applying marketing theories and models
  2. Describe their daily duties and connecting these with professional competences
  3. Set up a research proposal including the description of the marketing issue of your company assignment using the SMART model, MQ, MRQ, RQs

Content

By the end of the course, you will have an understanding of the company in which you are carrying out the internship, be able to explain its context, explain the marketing issue and set up a fitting research proposal with the goal of gaining insight to solve the marketing issue.

 

Included in programme(s)

School(s)

  • Entrepreneurship, Communication & Marketing
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