Course: Professional Identity 7 credits: 2
- Course code
- CIVB26PI7
- Name
- Professional Identity 7
- Study year
- 2026-2027
- ECTS credits
- 2
- Language
- English
- Coordinator
- R. Aldea
- Modes of delivery
-
- Tutorial
- Assessments
-
- Business Communication English 5 - Other assessment
- Marketing & Culture skills - Other assessment
Learning outcomes
Learning Outcomes
After completing this course the student is able to:
BCE 5:
ICC 3:
After completing this course the student is able to:
BCE 5:
- write and pitch Marketing Advice keeping in mind the intercultural aspects of the company students collaborate with as part of the Integrated Project Assignment
- give and receive constructive peer feedback
- write marketing materials used in corporate communication
ICC 3:
- focus on effective cooperation and the use of intercultural knowledge in the marketing field
- identify the effects of cultural differences on strategic choices
- make cultural transitions while working in an intercultural team
- reflect on their own performance
Content
Content
The course uses two topics to provide an inclusive view on which professional skills are needed in IPA 8 and as part of the student’s professional identity.
BCE 5
This course helps you write a formal business report in APA style. Additionally, you practise pitching your IPA marketing advice with integrated cultural elements. Collaboration and presentation skills are improved through constructive peer feedback on assignments.
ICC 3
As a student in Marketing Management, you are part of an intercultural working environment. Intercultural Communication (ICC) is an integrated part of the program. This ICC course explores the impact of cultural differences on corporate life, including the performance of international teams, saying 'no' and saving face while doing business, and cultural decisions in international marketing.
Literature/study materials
See Brightspace or intranet.
The course uses two topics to provide an inclusive view on which professional skills are needed in IPA 8 and as part of the student’s professional identity.
BCE 5
This course helps you write a formal business report in APA style. Additionally, you practise pitching your IPA marketing advice with integrated cultural elements. Collaboration and presentation skills are improved through constructive peer feedback on assignments.
ICC 3
As a student in Marketing Management, you are part of an intercultural working environment. Intercultural Communication (ICC) is an integrated part of the program. This ICC course explores the impact of cultural differences on corporate life, including the performance of international teams, saying 'no' and saving face while doing business, and cultural decisions in international marketing.
Literature/study materials
See Brightspace or intranet.
Included in programme(s)
School(s)
- Entrepreneurship, Communication & Marketing