Course: Market Entry Strategy credits: 10
- Course code
- CIVP26MES
- Name
- Market Entry Strategy
- Study year
- 2026-2027
- ECTS credits
- 10
- Language
- English
- Coordinator
- M. Stolyga
- Modes of delivery
-
- Lecture
- Tutorial
- Assessments
-
- Market Entry Strategy - Other assessment
Learning outcomes
Learning outcomes
| LOL1: Setting the Direction The Marketing Management (MM) professional identifies new opportunities for sustainable competitive advantage in national and international markets and, based on this analysis, determines the commercial direction of a product, service, brand, or organisation. |
| Level 1: The beginning Marketing Management (MM) professional prepares simple short- or medium-term marketing plans for a product, service, brand, or organisation. The student applies basic marketing and organisational theory and uses insights from the internal and external environment of the organisation. The student explains the choices made and supports these with simple calculations of possible outcomes. |
| LOL5: Conducting Research The Marketing Management professional formulates research questions and conducts research and analyses in a well-substantiated and transparent manner to generate new and valuable insights, ideas, and opportunities. |
| Level 1: The beginning Marketing Management professional formulates simple research questions and shows curiosity by actively seeking information. The student applies basic research methods and designs simple research instruments. Relevant data are collected, analysed at a basic level, and clearly reported, so the results can support the development of ideas and opportunities. |
| LOL6: Collaborating Across Contexts The Marketing Management professional collaborates effectively with others within and outside the organisation, including across sectors, to contribute to organisational goals and address complex challenges. The professional applies communication and interpersonal skills while recognising and valuing diverse perspectives and strengths. |
| Level 1: The beginning Marketing Management professional collaborates with others within the study programme to solve clearly defined and simple problems. The student communicates clearly, takes different perspectives into account, and contributes to achieving agreed goals and tasks. |
| LOL7: Taking Ownership of Professional Development The Marketing Management professional reflects on their strengths, motivations, attitudes, interests, and ambitions, and actively works on their ongoing professional and personal development. |
| Level 1: The beginning Marketing Management professional reflects on their learning process and initial professional development within the commercial field. The student explores different professional roles, tasks, and skills, and identifies personal interests and talents. The student is open to feedback and new experiences, reflects on strengths and areas for improvement, and formulates initial ideas about future ambitions and next learning steps. |
Content
Content
This module combines a group project with a focused development of the skills needed to complete it successfully. You will work in groups on a real-life business case and conduct both primary research (data you collect yourself) and secondary research (existing data) to determine an appropriate marketing mix.
Alongside the project work, you will develop key skills in project management, academic writing, and presentation. Assessment is based on a written report, a group presentation, and additional required deliverables.
This module combines a group project with a focused development of the skills needed to complete it successfully. You will work in groups on a real-life business case and conduct both primary research (data you collect yourself) and secondary research (existing data) to determine an appropriate marketing mix.
Alongside the project work, you will develop key skills in project management, academic writing, and presentation. Assessment is based on a written report, a group presentation, and additional required deliverables.
Literature/study materials
For the latest information go to the reading list on intranet or Brightspace.
Included in programme(s)
School(s)
- Entrepreneurship, Communication & Marketing