Course: Sales & Entrepreneurship credits: 15
- Course code
- CIVP26SES
- Name
- Sales & Entrepreneurship
- Study year
- 2026-2027
- ECTS credits
- 15
- Language
- English
- Coordinator
- H.C. Kooi
- Modes of delivery
-
- Lecture
- Tutorial
- Assessments
-
- Sales & Entrepreneurship - Other assessment
Learning outcomes
Learning outcomes
| LOL3: Developing Business Solutions The Marketing Management professional responds to market and societal developments by designing innovative, future-oriented, and profitable concepts that contribute to the continuity and/or growth of an organisation. |
| Level 1: The beginning Marketing Management professional develops a basic new or innovative concept, such as a product, service, or revenue model, for a single organisation. This is done in collaboration with others and based on a clearly defined and simple issue. The student applies relevant theory, creative techniques, and guided innovation processes. The relevance and feasibility of the concept are supported with collected insights, simple financial calculations, and a basic implementation plan. The student presents the concept clearly and in a target-group-oriented manner to one or more stakeholders. |
| LOL4: Executing Marketing Activities The Marketing Management professional carries out marketing activities competently and effectively, in line with an organisation’s commercial and/or social strategy, and in coordination with internal and external stakeholders. In doing so, the professional applies effective communication skills and up-to-date knowledge of digital technologies. |
| Level 1: The beginning Marketing Management professional carries out operational marketing activities in a simple and structured context, based on a given strategy. The student applies basic knowledge and skills in areas such as sales communication and digital marketing tools. The activities are adapted to the target group using insights from the internal and external environment. The student creates a simple implementation plan and takes responsibility for the execution and basic evaluation of the activities. |
| LOL6: Collaborating Across Contexts The Marketing Management professional collaborates effectively with others within and outside the organisation, including across sectors, to contribute to organisational goals and address complex challenges. The professional applies communication and interpersonal skills while recognising and valuing diverse perspectives and strengths. |
| Level 1: The beginning Marketing Management professional collaborates with others within the study programme to solve clearly defined and simple problems. The student communicates clearly, takes different perspectives into account, and contributes to achieving agreed goals and tasks. |
| LOL7: Taking Ownership of Professional Development The Marketing Management professional reflects on their strengths, motivations, attitudes, interests, and ambitions, and actively works on their ongoing professional and personal development. |
| Level 1: The beginning Marketing Management professional reflects on their learning process and initial professional development within the commercial field. The student explores different professional roles, tasks, and skills, and identifies personal interests and talents. The student is open to feedback and new experiences, reflects on strengths and areas for improvement, and formulates initial ideas about future ambitions and next learning steps. |
Content
Content
This course introduces the core principles of sales and provides insight into the economic aspects of marketing and sales decisions. You will study the role of the salesperson, the skills required for effective selling, and the key success factors that support sales performance.
Key topics include pricing and its impact on demand, market structures, the three Ps (people, planet, and profit), and different types of business cycles. Throughout the course, theory is supported by learning activities that help you apply the concepts in practice and understand how sales decisions influence organisational success.
By the end of the course, you will understand how to develop effective sales strategies, operate in real-life sales situations, and use microeconomic and macroeconomic factors to support informed decision-making.
Literature/study materials
See Brightspace or intranet.
This course introduces the core principles of sales and provides insight into the economic aspects of marketing and sales decisions. You will study the role of the salesperson, the skills required for effective selling, and the key success factors that support sales performance.
Key topics include pricing and its impact on demand, market structures, the three Ps (people, planet, and profit), and different types of business cycles. Throughout the course, theory is supported by learning activities that help you apply the concepts in practice and understand how sales decisions influence organisational success.
By the end of the course, you will understand how to develop effective sales strategies, operate in real-life sales situations, and use microeconomic and macroeconomic factors to support informed decision-making.
Literature/study materials
See Brightspace or intranet.
Included in programme(s)
School(s)
- Entrepreneurship, Communication & Marketing