Course: Monetization & Marketing credits: 5
- Course code
- GTVB23ELMM
- Name
- Monetization & Marketing
- Study year
- 2026-2027
- ECTS credits
- 5
- Language
- English
- Coordinator
- D. Medema
- Modes of delivery
-
- Tutorial
- Assessments
-
- Monetization & Marketing - Other assessment
Learning outcomes
LOL D Level 2 The student will look at the chosen product, analyses the products user flow as well as genre and platform specific context, and improve their monetization and marketing strategy.
LOL C Level 2 Monetization and marketing strategy is constructed appropriately for the target audience
LOL E Level 2 Based on course material and outside research, student has designed monetization and marketing models appropriate to the chosen platform
LOL B Level 2 Student reflects on whether the chosen marketing and monetization strategy is an appropriate solution for their product
LOL A level 2 Student has created a Pitch Deck that appropriately discusses the value of the chosen monetization and marketing strategy.
Content
The goal of this assessment is for students to create an investor-ready pitch deck (with appendix), for a product they designed previously or are in the process of designing.
Pitch Deck: Your solution for monetizing and marketing your product
Appendix: The research you did, what you point to when an investor asks you a question.
What monetization models did or didn't work and why? What marketing strategies were or were not appropriate? Why not? Together, these elements of the pitch deck prepare the student for professionally pitching their product to a publisher.
Included in programme(s)
School(s)
- Arts, Design & Built Environment