Course: Digital Marketing credits: 5
- Course code
- LBVB26DMK1C
- Name
- Digital Marketing
- Study year
- 2026-2027
- ECTS credits
- 5
- Language
- English
- Coordinator
- M. Soltanifar
- Modes of delivery
-
- Lecture
- Assessments
-
- Other assessment - Other assessment
Learning outcomes
PLO1: International Business Opportunities
In this course, students develop the ability to analyse digital developments and apply digital marketing frameworks to identify and evaluate international business opportunities.
Learning Line: Marketing
In this course, students learn to integrate digital strategy, data analytics, and sustainability principles into organisational transformation and long-term stakeholder value creation.
Learning line: Research and Data Analytics
CLO 4: Students can reflect on ethical digital communication practices and evaluate the societal impact of digital marketing strategies in alignment with SDG 12 (Responsible Consumption and Production).
In this course, students develop the ability to analyse digital developments and apply digital marketing frameworks to identify and evaluate international business opportunities.
Learning Line: Marketing
- CLO 1: Students can apply digital marketing frameworks, including the Sustainable Marketing Normal and the 6Ps, to identify and evaluate international business opportunities.
- CLO 2: Students can analyse key Drivers of Change, such as digital technologies, data ecosystems, social platforms, and mobile developments, and assess their strategic relevance for opportunity development.
In this course, students learn to integrate digital strategy, data analytics, and sustainability principles into organisational transformation and long-term stakeholder value creation.
Learning line: Research and Data Analytics
- CLO 1: Students can use data analytics to generate insights that inform and optimise digital marketing decisions aimed at long-term stakeholder value.
- CLO 2: Students can evaluate how digital integration, emerging technologies, and digital alignment reshape business models and support organisational transformation.
- CLO 3: Students can design digitally enabled, solution-oriented marketing strategies that align organisational purpose, stakeholder expectations, and sustainable impact.
CLO 4: Students can reflect on ethical digital communication practices and evaluate the societal impact of digital marketing strategies in alignment with SDG 12 (Responsible Consumption and Production).
Content
This practical course focuses on the design and development of a digital marketing strategy in an international context. Students translate digital marketing frameworks and data insights into a concrete, actionable strategy aligned with organisational purpose and market dynamics.
As part of the course, students develop a specific digital marketing campaign directed at clearly defined SMART marketing objectives. The campaign integrates digital channels, content strategy, and performance measurement, supported by data analytics and digital tools.
The course contributes to IBS’s strategic focus areas by:
- Global Mindset: analysing international digital market dynamics and cross-border digital consumer behaviour.
- Entrepreneurship: fostering a digital entrepreneurial mindset focused on innovation, experimentation, and solution-oriented strategy development.
- Sustainability: embedding responsible digital communication and sustainable consumption principles aligned with SDG 12 (Responsible Consumption and Production).
*The MT reserves the right to cancel an elective prior to the start of classed due to class capacity related decisions
Included in programme(s)
School(s)
- Business & Law