Course: Product and Brand Management credits: 5
- Course code
- LBVB26PBM1C
- Name
- Product and Brand Management
- Study year
- 2026-2027
- ECTS credits
- 5
- Language
- English
- Coordinator
- R.L. Bijl
- Modes of delivery
-
- Education
- Assessments
-
- Other assessment - Other assessment
Learning outcomes
PLO1: International Business Opportunities
Learning Line: Marketing
This course develops the ability to apply advanced marketing knowledge to identify and evaluate business opportunities.
Learning Line: Marketing
This course develops the ability to apply advanced marketing knowledge to identify and evaluate business opportunities.
- CLO 1: Apply evidence-based research to support decision-making throughout the product development and commercialization process.
- CLO 2: Design branding and positioning strategies for real-life international business scenarios.
Content
In the Product and Brand Management course, students learn how to develop and market new products and build strong, recognizable brands. They work in teams to create a fictional company, conduct research, design a prototype, and develop a complete brand marketing program. This includes defining the target audience, creating brand elements such as a logo and slogan, and planning marketing strategies with clear objectives, budgets, and KPIs.
Throughout the course, students apply theories from product and brand management to understand how companies create value through business models, market research, and differentiation, and how to present and defend a coherent brand and product strategy.
*The MT reserves the right to cancel an elective prior to the start of classed due to class capacity related decisions
Throughout the course, students apply theories from product and brand management to understand how companies create value through business models, market research, and differentiation, and how to present and defend a coherent brand and product strategy.
*The MT reserves the right to cancel an elective prior to the start of classed due to class capacity related decisions
Included in programme(s)
School(s)
- Business & Law