Course: International Marketing and Law credits: 5
- Course code
- LBVP26IML1A
- Name
- International Marketing and Law
- Study year
- 2026-2027
- ECTS credits
- 5
- Language
- English
- Coordinator
- E.A. Lewis
- Modes of delivery
-
- Lecture
- Assessments
-
- Written Exam - Computer, organised by STAD examinations
Learning outcomes
PLO1: International Business Opportunities
To identify and capture international marketing opportunities (PLO1), students develop advanced knowledge of international marketing strategy and global market dynamics. The course deepens students’ understanding of how macro-economic developments, international trade structures, and digital trends shape strategic marketing decisions.
Learning Line: Marketing
In this course, students critically analyze international legal frameworks and the rules-based world order, exploring the political and legal complexities of cross-border business, and engage in structured debate and discussion to develop professional judgement, reasoning skills, and a nuanced understanding of international business law.
Learning Line: Global mindset and professional development
To identify and capture international marketing opportunities (PLO1), students develop advanced knowledge of international marketing strategy and global market dynamics. The course deepens students’ understanding of how macro-economic developments, international trade structures, and digital trends shape strategic marketing decisions.
Learning Line: Marketing
- CLO1: Students understand the theoretical foundations of international marketing in foreign market development.
In this course, students critically analyze international legal frameworks and the rules-based world order, exploring the political and legal complexities of cross-border business, and engage in structured debate and discussion to develop professional judgement, reasoning skills, and a nuanced understanding of international business law.
Learning Line: Global mindset and professional development
- CLO1: Students understand relevant legal and regulatory frameworks and demonstrate awareness of compliance requirements and institutional constraints affecting business decisions.
Content
This course examines international marketing strategy and international law within the context of global business. Students analyze international market segmentation, targeting and positioning, market entry strategies, and marketing mix decisions, alongside the legal frameworks governing cross-border trade, including private international law and the rules-based international order. The course strengthens a global mindset by exploring how strategic marketing decisions operate within diverse legal and political contexts. Sustainability is addressed through critical evaluation of responsible market participation and legal governance, aligning particularly with SDG 8 (Decent Work and Economic Growth) and SDG 16 (Peace, Justice and Strong Institutions).
Included in programme(s)
School(s)
- Business & Law