Course: Organisational and Consumer Behaviour credits: 5
- Course code
- LBVP26OCB1A
- Name
- Organisational and Consumer Behaviour
- Study year
- 2026-2027
- ECTS credits
- 5
- Language
- English
- Coordinator
- J. Liu
- Modes of delivery
-
- Education
- Assessments
-
- Written exam - Computer, organised by STAD examinations
Learning outcomes
PLO1: International Business Opportunities
In this course, students develop core competencies in Organisational Behaviour (OB) and Consumer Behaviour (CB) so students can translate organisational insight and market understanding into actionable international strategies.
Learning Line 1: Management
CLO1: Understand how individuals and groups behave inside organisations.
Learning Line 2: Marketing
CLO2: Understand how consumers perceive, decide, and act in markets.
PLO2: Business Transformation
In this course, students connect foundational theory to practical transformation mechanisms, including motivation, change management, and engagement, so they can diagnose current states and design evidence-based interventions.
Learning Line 1: Management + Marketing
CLO1: Explain core OB/CB theories of motivation and change management in international organisational settings.
Learning Line 2: Management + Marketing
CLO2: Understand theoretical concepts in improving employee and consumer engagement.
In this course, students develop core competencies in Organisational Behaviour (OB) and Consumer Behaviour (CB) so students can translate organisational insight and market understanding into actionable international strategies.
Learning Line 1: Management
CLO1: Understand how individuals and groups behave inside organisations.
Learning Line 2: Marketing
CLO2: Understand how consumers perceive, decide, and act in markets.
PLO2: Business Transformation
In this course, students connect foundational theory to practical transformation mechanisms, including motivation, change management, and engagement, so they can diagnose current states and design evidence-based interventions.
Learning Line 1: Management + Marketing
CLO1: Explain core OB/CB theories of motivation and change management in international organisational settings.
Learning Line 2: Management + Marketing
CLO2: Understand theoretical concepts in improving employee and consumer engagement.
Content
This course introduces core concepts of OB and CB. Students learn how individuals and groups behave within organisations and how consumers perceive and act in global markets. Integrating cross-cultural perspectives, the course develops students’ global mindset and analytical skills to understand motivation, decision-making, and change in international contexts. By linking behavioural insights to responsible management, OCB1 contributes to SDG 8 (Decent Work and Economic Growth), fostering sustainable organisational practices and consumer engagement strategies in an interconnected world.
Included in programme(s)
School(s)
- Business & Law