Vak: Integrated Project Assignment 5 credits: 5

Level
Intermediate

Content
In this block the students work together as a team to set up comprehensive consumer research for an organization (provided by Hanze). The organization that the research is conducted for, is a genuine organization operating in a consumer market and the research should be limited to one single product or product group. The students have to interpret the results of their research and formulate recommendations for the tactical marketing, sales and/or marketing communications policy of that organisation. The students have to present their findings in the form of a written report.

Literature/study materials
For the latest info, go to the reading list on the intranet: Hanze.nl/marketingprogramme or the Blackboard course.


The Marketing Management programme is English taught. Please search for Marketing Management in the English ECTS Course Catalogue: https://catalogue.hanze.nl/en/.