Vak: Baseline Document credits: 3
- Vakcode
- CIVB21DOC
- Naam
- Baseline Document
- Studiejaar
- 2024-2025
- ECTS credits
- 3
- Taal
- Engels
- Coördinator
- C. Mesegué Terradas
- Werkvormen
-
- Action learning
- Individueel
- Opdracht
- Practicum / Training
- Probleem gestuurd onderwijs
- Projectonderwijs
- Stage internationaal
- Stage, werk
- Toetsen
-
- Baseline Document - Overige toetsing
Leeruitkomsten
The student can:
- describe the placement company’s internal organization, the products/services, the customers and the competitors using marketing theory and marketing models;
- describe his/her own day-to-day activities learning objectives related to competencies;
- formulate a SMART marketing goal;
- formulate a main research question and research questions.
Inhoud
The Marketing Management programme is English taught. Please search for Marketing Management in the English ECTS Course Catalogue: https://catalogue.hanze.nl/en/.
Opgenomen in opleiding(en)
School(s)
- Instituut voor Business, Marketing en Finance