Vak: Integrated Project Assignment 1 credits: 5

Content
Integrated Project Assignment 1 is a group project focused on a real business case. Using the Marketing Mix (4P) model, student groups will conduct primary and secondary research to determine the optimum product mix, distribution channel, and price point. The group will also prepare a realistic and creative promotional advertisement for a channel of their choice. The project is assessed with a written report and a group presentation. The best presentation from each group will be asked to give a repeat presentation to, and receive constructive feedback from, a member of senior management of the participating company.

Literature/study materials
For the latest info, go to the reading list on the intranet: Hanze.nl/marketingprogramme or the Blackboard course.