Vak: Integrated Project Assignment 2 credits: 5
- Vakcode
- CIVP19IPA2
- Naam
- Integrated Project Assignment 2
- Studiejaar
- 2024-2025
- ECTS credits
- 5
- Taal
- Engels
- Coördinator
- O. Baart
- Werkvormen
-
- Hoorcollege
- Werkcollege
- Toetsen
-
- Integrated Project Assignment 2 - Overige toetsing
Leeruitkomsten
The Marketing Management programme is English taught. Please search for Marketing Management in the English ECTS Course Catalogue: https://catalogue.hanze.nl/en/.
Inhoud
Level
Introduction
Introduction
Content
Literature/study materials
For the latest info, go to the reading list on the intranet: Hanze.nl/marketingprogramme or the Blackboard course.
Building on the introduction campaign students did in an earlier block, every group of students will design an integrated marketing communication and omnichannel content strategy with at least seven touchpoints in the different stages of the customer journey for a specific persona of the company.
Literature/study materials
For the latest info, go to the reading list on the intranet: Hanze.nl/marketingprogramme or the Blackboard course.
Opgenomen in opleiding(en)
School(s)
- Instituut voor Business, Marketing en Finance