Vak: Fundamentals of Marketing credits: 5
- Vakcode
- CIVP24FOM
- Naam
- Fundamentals of Marketing
- Studiejaar
- 2024-2025
- ECTS credits
- 5
- Taal
- Engels
- Coördinator
- O. Baart
- Werkvormen
-
- Hoorcollege
- Toetsen
-
- Fundamentals of Marketing - Computer, organisatie ToetsCentrum
Leeruitkomsten
21st-century skills:
Upon successful completion of the student will be able to:
1.Define marketing and the marketing process.
2.Understand the marketplace.
3. Understand fundamental marketing concepts, including the market place, segmentation, targeting, positioning, the marketing mix.
4. Understand how the global marketing environment functions.
5. Explain the significance of market analysis and its role in formulating effective marketing plans.
- Commercial awareness
- Curiosity
- Critical thinking
Upon successful completion of the student will be able to:
1.Define marketing and the marketing process.
2.Understand the marketplace.
3. Understand fundamental marketing concepts, including the market place, segmentation, targeting, positioning, the marketing mix.
4. Understand how the global marketing environment functions.
5. Explain the significance of market analysis and its role in formulating effective marketing plans.
Inhoud
Level
Introduction
Introduction
Content
Literature/study materials
For the latest info, go to the reading list on the intranet: Hanze.nl/marketingprogramme or the Blackboard course.
This course will cover the most important marketing concepts. We will follow a structured route to explain the realm of marketing from a strategic and tactical point of view. There will be a lot of examples to clarify how marketing concepts work in practice. Some of the main topics addressed include value creation, building customer relations, creating the marketing mix, marketing research, the marketing environment and entering the global market.
After this course the student has a basic understanding about the main marketing concepts and how this can be identified in ‘real life’.
After this course the student has a basic understanding about the main marketing concepts and how this can be identified in ‘real life’.
Literature/study materials
For the latest info, go to the reading list on the intranet: Hanze.nl/marketingprogramme or the Blackboard course.
Opgenomen in opleiding(en)
School(s)
- Instituut voor Business, Marketing en Finance