Vak: Project Campaign 2 credits: 5

Project - Campaign 2
Building on insights from Project 1, students work in teams to design behaviour change communication campaigns. Each team develops a comprehensive Communication Plan, starting with strategic communication objectives and outlining targeted interventions aligned with the client’s current strategy. Using the Design Thinking process—particularly Ideation and Prototyping—students create and test their campaign concepts to ensure alignment with the intended audiences.
The Campaign Plan also includes an implementation plan covering pre-launch preparations, a campaign timeline, and suggestions for post-campaign evaluation based on the agreed-upon key performance indicators.
Collaboration with the client is central to the process. Students engage the client during the ideation phase, co-create the campaign concept, and refine the prototype through feedback from both the client and target audience. The final campaign, along with all associated media products, is delivered in an agreed format, equipping the client with a ready-to-use communication strategy

Visual Communication 6:
Students create animations using After Effects.