Vak: Communication- and Media Theory 2 credits: 5
- Vakcode
- ICVP14CPA2
- Naam
- Communication- and Media Theory 2
- Studiejaar
- 2026-2027
- ECTS credits
- 5
- Taal
- Engels
- Coördinator
- M.R. Wegman
- Werkvormen
-
- Hoorcollege
- Werkcollege
- Toetsen
-
- Communication and Media Theory 2 - Computer, organisatie ToetsCentrum
Leeruitkomsten
The following learning outcomes are developed at level 1:
2. The student monitors developments in the professional field as well as in the national and international media landscape, and are able to translate these insights into a communication strategy.
5. The student accounts for communication interventions based on knowledge, theory and research insights.
2. The student monitors developments in the professional field as well as in the national and international media landscape, and are able to translate these insights into a communication strategy.
5. The student accounts for communication interventions based on knowledge, theory and research insights.
Inhoud
This course module will look at the following subjects in more detail:
- Public Relations: developments in PR, issues, image, identity, reputation, CSR, monitoring the organisational environment, media relations
- Media theory: agenda setting, framing, narratives.
- research methods: issue analysis, media analysis, stakeholder analysis.
Opgenomen in opleiding(en)
School(s)
- Ondernemen, Communicatie & Marketing